As summarized in McNamara’s Folly, Secretary of Defense Robert S. McNamara threw a costly wrench into the contest for control of the I Corps Tactical Zone (I CTZ). His inane plan not only escalated the material costs of fighting the North Vietnamese Army (NVA), but it also dramatically increased the number of Marines, soldiers, and Army of the Republic of Vietnam (ARVN) troops who were killed and wounded while building it.
Not a single Marine commander favored the so-called McNamara Line in I CTZ. Shaking his head in disgust, one Marine officer said, “With these bastards, you’d have to build the [wall] all the way to India and it would take the entire Marine Corps and half the Army to guard it — and even then, they’d probably burrow under it.” Even the Commandant of the Marine Corps, in his testimony before Congress, rigorously opposed the McNamara Line.
The Commander, U. S. Military Assistance Command, Vietnam (COMUSMACV) assigned overall operational responsibility for I CTZ to the Third Marine Amphibious Force (III MAF). In land area, I CTZ involved roughly 18,000 square miles. III MAF included the 1st Marine Division (1stMarDiv), 3rd Marine Division (3rdMarDiv), 1st Marine Aircraft Wing (1stMAW), 3rd Force Logistics Command (3rdFLC), Provisional Corps, Vietnam, 1st Cavalry Division, 101st Airborne Division, Americal Division, Sub Unit 1, First Radio Battalion, 29th Civil Affairs Company, 7th Psychological Operations Battalion, and several ARVN and Vietnamese Marine Corps (VNMC) commands.
The McNamara Line placed US Forces in I CTZ in a dangerous position because in order to construct the barrier, III MAF had to divert Marines away from their combat assignments to build it. With the 1stMarDiv operating near Chu Lai, in Quang Nam Province (65 miles south of Da Nang), responsibility for northern I Corps (abutting the demilitarized zone (DMZ)) fell to the 3rdMarDiv. Despite the fact that the 3rdMarDiv was the largest Marine division ever formed in the history of the Marine Corps, it still didn’t have the men it needed to defend northern I Corps.
The task of building the McNamara Line fell upon Navy and Marine Corps combat engineers; Marine infantrymen provided much of the manual labor, and 3rdMarDiv regiments and separate battalions had to provide protection to those who labored in its construction. Beside the already complicated matter of building the line, COMUSMACV wanted to project completed “yesterday.”
NVA commanders watched the construction activities with keen interest, no doubt asking themselves how the NVA could use the McNamara disruption to their advantage. At the beginning of July 1967, the NVA had 35,000 troops assembled just north of the DMZ. Their intention was to swarm across the Marine outpost at Con Thien, overwhelm US forces operating in Leatherneck Square, and invade en mass all of Quang Tri Province.
Con Thien (The Hill of Angels) was important to the Marines because the location was situated high enough in elevation to provide an excellent observation post over one of the primary NVA routes into South Vietnam. Moreover, anyone standing atop the 160-meter hill at Con Thien looking southeast could observe the entire forward logistics base at Dong Ha.
The NVA (supported by heavy artillery and mortar fire) made two thrusts at Con Thien. The first (and largest) of these attacks specifically targeted the Marine position at Hill 160. Operation Buffalo commenced on 2 July. Lieutenant Colonel Richard J. “Spike” Schening deployed his 1st Battalion, 9th Marines (1/9) in and around Con Thien. Alpha Company and Bravo Company operated north-northeast of a strong point along Route 561, Delta Company and H&S Company occupied the battalion’s perimeter, and Charlie Company was detached to provide security for HQ 9th Marines at Dong Ha.
According to the 9th Marine’s commander, Colonel George E. Jerue, “The TAOR assigned to the 9th Marines was so large that the regiment did not have the option of conducting security patrols on a regular basis. The NVA, realizing these limitations, would withdraw from the area until after a patrol had completed its mission, and then re-infiltrate the area just cleared.” It was for this reason that Alpha and Bravo companies were sent to control Route 561.
On the morning of 2 July, Captain Sterling K. Coates led his Bravo Company into its heaviest engagement of the Vietnam War. Bravo Company and Captain Albert C. Slater’s Alpha Company moved abreast in a northward direction along Route 561. Both companies stepped off at 08:00. Alpha Company was on the right. Route 561 was a ten-foot-wide cart path bordered by waist-high hedgerows. Unknown to either Coates or Slater, two NVA infantry battalions were waiting for them behind well-prepared fighting positions. The next few hours would transform the Hill of Angels into a meat grinder.
Within an hour, 2nd Platoon (2ndPlt) Bravo Company achieved its first objective, a small crossroad some 1,200 meters north of the trace. Enemy snipers began taking 3rdPlt and the company command element under fire as soon as they reached the crossroad. As Captain Coates shifted the 3rdPlt to suppress the enemy fire, the NVA intensified its delivery. Coates halted the 3rdPlt’s advance and directed 2ndPlt to shift right in an attempt to outflank the enemy’s position. At the same time, Captain Coates ordered 1stPlt to move forward for rear area security and/or reinforcement if required. NVA fire halted 2ndPlt’s advance. Within a few moments, Bravo Company began receiving heavy small arms fire from the front and both flanks. With the Marines halted and assuming a defense, the NVA began to deliver artillery and mortar fire.
Alpha Company Marines tripped two booby traps, injuring several Marines. The company advance was halted while Captain Slater called for a medevac. Once the wounded Marines had been evacuated, Slater moved forward in an attempt to link up with Coates but was prevented from doing so by heavy enemy fire.
Bravo Company casualties were mounting by the second — its position rapidly deteriorating as the NVA successfully cut 3rdPlt and the command element from 2ndPlt. With the Marines under heavy fire, enemy soldiers armed with flame weapons ignited the hedgerows on both sides of the road. 2ndPlt launched an assault to help 3rdPlt, but enemy artillery and mortar fire increased. With a grass fire threatening to overwhelm them, Marines withdrew only to enter into a killing zone of NVA machine guns.
Enemy artillery killed Captain Coates, his radio operator, two platoon commanders, and the company artillery forward observer. The Forward Air Controller, Captain Warren O. Keneipp, assumed command of Bravo Company, but without a radio operator, Captain Keneipp lost contact with 2ndPlt and had no control over subsequent events (please see comment below). The company executive officer (XO) (2nd in command) was with 2ndPlt; his radio was the only source of comms with the battalion command post (CP), but cut off from the rest of the company, the XO was in no position to influence the action.
Staff Sergeant Leon R. Burns commanded 1stPlt. He led the platoon forward to reinforce 2ndPlt and 3rdPlt, but enemy assaults hindered his advance. Burns called in air strikes and specifically asked for napalm. The strike delivered the much-needed munitions within twenty meters of the 1stPlt’s position. After the airstrike, the enemy assault faltered, which allowed Burns to move forward and incorporate what remained of the 2ndPlt. After placing his Marines into a hasty defense, the company’s Navy Corpsmen began treating their wounded Marines.
Upon learning that Alpha and Bravo companies had run into a hornet’s nest, and the Bravo Company commander had been killed, Colonel Schening dispatched Captain Henry J. Radcliffe (the Battalion Operations Officer) to take command of Bravo Company. Radcliffe led forward an additional rifle platoon from Delta Company and four tanks. First Lieutenant Gatlin J. Howell (the Battalion Intelligence Officer) accompanied Radcliffe because his familiarity with the terrain surrounding Con Thien.
Radcliffe’s arrival at the point of contact was timely because his relief platoon foiled an NVA attempt to encircle Bravo Company. As the tanks and helicopter gunships dispersed the NVA, Delta Company moved forward with its two remaining rifle platoons. Radcliffe directed the Delta Company commander to secure a landing zone. Within minutes, Charlie Company began to arrive by helicopter from Dong Ha.
With additional support from Charlie and Delta companies, Radcliffe continued his assault. When Captain Radcliffe made contact with Staff Sergeant Burns, he asked, “Where is the rest of Bravo Company?” Burns answered, “Sir, you’re looking at all that’s left of Bravo Company.”
With Burns supervising the evacuation of wounded and dead Marines, Radcliffe continued forward to Bravo Company’s furthest advance. At that point, Radcliffe established defensive positions and began attending to the 3rdPlt’s dead and wounded. Lieutenant Howell, who had previously commanded 3rdPlt, quickly searched for Marines and helped move them back to the corpsman for triage. At that moment, the enemy re-initiated artillery fire and the company’s withdrawal was made more difficult when two of the supporting tanks triggered landmines.
Radcliffe shepherded the casualties into the landing zone for medevac. While waiting for the airlift, NVA dropped mortars into the LZ, inflicting even more casualties on the medical corpsmen and litter bearers. By this time, the fog of war had completely descended upon 1/9’s forward elements. With officers and senior NCOs killed and wounded, corporals took charge. The NVA’s artillery assault on the landing zone precluded additional helicopter support, so ambulatory Marines began carrying their wounded brothers back to Con Thien.
Throughout the battle, Marine and naval gunfire engaged the enemy in a furious duel. During that day, Schening’s CP received over 700 enemy artillery rounds. Marine aircraft flew 28 sorties, dropping 90 tons of munitions on the well-fortified enemy positions.
Meanwhile, Captain Slater’s Alpha Company remained heavily engaged. The number of Marine casualties brought the company to a standstill, prompting Slater to order his 3rdPlt to establish a hasty landing zone defense in the company rear area. After the first flight of evac helicopters departed the zone, NVA hit the 3rdPlt with mortar fire and a ground assault. Slater moved his 2ndPlt and command group to reinforce the 3rdPlt. The NVA moved to within 50 meters of the company line before Marine fire broke the attack, but owing to the number of their casualties, Alpha Company was relegated to a defensive position until the NVA force withdrew later that evening.
As Colonel Schening moved his CP forward, he sent his XO, Major Darrell C. Danielson, ahead with additional reinforcements and transport to help evacuate the casualties. When Danielson contacted the fifty remaining Marines, he organized a medical evaluation and called for medevacs. Several Marines were bleeding out, everyone appeared to be in a state of shock. Despite on-going enemy artillery and mortar fire, Danielson managed to extricate Alpha and Bravo companies back to Con Thien.
Colonel Schening reported his situation to the Colonel Jerue, the regimental commander: situation critical. Jerue ordered Major Willard J. Woodring, commanding 3/9, to reinforce Schening. Upon arrival, Schening directed Woodring to assume operational control of Alpha and Charlie companies (1/9). Major Woodring directed a five-company assault on the enemy flanks while what remained of Bravo and the LZ security platoon from Delta company withdrew into Con Thien. Woodring’s aggressive assault caused the NVA units to withdraw. Later in the day, Staff Sergeant Burns reported only 27 combat effectives remained in Bravo Company. In total, 1/9 had lost 84 killed in action, 190 wounded, and 9 missing. Of enemy casualties, no precise number exists.
Enemy contact continued for the next three days. At 09:00 on 3 July, an Air Force aerial observer reported several hundred NVA soldiers advancing on Marine positions north of Con Thien. Echo Battery 3/12 dropped a massive number of rounds on the NVA position killing an estimated 75 communists. To the east, Major Woodring called in artillery strikes for twelve hours in preparation for an assault scheduled for 4 July.
Lieutenant Colonel Peter A. Wickwire’s BLT 1/3 (Special Landing Force Alpha) reinforced the 9th Marines and tied in with Woodring’s right flank. Colonel George E. Jerue, commanding the 9th Marines, planned his assault to push the NVA out of the Long Son area, some 4,000 meters north of Con Thien. Woodring began his assault at around 0630, encountering heavy resistance from well-concealed enemy positions southwest of Bravo Company’s engagement on 2 July. A prolonged battle involving tanks, artillery, and close air support ensued for most of the day. At 18:30, when Woodring halted his advance, 3/9 had lost 15 dead and 33 wounded. Wickwire’s 1/3 had lost 11 wounded in the same action.
BLT 2/3 (SLF Bravo) under Major Wendell O. Beard’s BLT 2/3 effected an air assault at Cam Lo, joining Operation Buffalo at mid-afternoon on 4 July. This battalion moved west and then northward toward the western edge of the battle area toward Con Thien.
At daylight on 5 July, NVA artillery began firing on Marine units located northeast of Con Thien but kept its ground units away from the Marines as they advanced. Meanwhile, search and recovery teams had begun the grim task of retrieving Bravo Company’s dead.
On 6 July, all battalions continued moving north. Beard’s 2/3 ran into an enemy force supported by mortars less than two miles south of Con Thien. Within an hour, 2/3 killed 35 NVA, while suffering 5 killed and 25 wounded. Major Woodring and Colonel Wickwire advanced their battalions under intermittent artillery fire. At around 09:00, Woodring decided to send a reinforced rifle company 1,500 meters to the north-northwest to cover his left flank. Captain Slater’s Alpha Company, which now included the survivors of Charlie Company and a detachment from 3rd Recon Battalion, moved into position without enemy resistance and established a strong combat outpost.
Slater’s movement went unnoticed, but that wasn’t the case with the main elements of Woodring’s and Wickwire’s battalions. Both units encountered heavy artillery fire. By 16:00, neither of the battalions could go any further. Wickwire had lost a tank but due to concentrated enemy artillery fire, was forced to pull back without recovering it. Captain Burrell H. Landes, commanding Bravo Company 1/3, received a report from an aerial observer that 400 or more NVA were heading directly to confront Woodring and Wickwire. A short time later, accurate NVA artillery fire began blasting the Marines. As Woodring and Wickwire prepared to meet the approaching NVA under the enemy’s artillery assault, Captain Slater’s recon patrol reported that the approaching NVA was heading directly into Alpha Company’s position.
The NVA force was unaware of Slater’s blocking position until they were within 500 feet, at which time Slater’s Marines engaged the NVA. Since the NVA didn’t know where the Marine’s fire was coming from, they scattered in every direction, some of them running directly into the Marine line. Once the enemy had figured out where Slater’s Marines were positioned, they organized an assault. The Marine lines held, however. At one point, NVA troops began lobbing grenades into the Marine position. Lance Corporal James L. Stuckey began picking the grenades up and tossing them back. Stucky lost his right hand on the third toss when the grenade exploded as it left his hand. Stuckey remained with his fireteam throughout the night without any medical assistance.
While the Alpha Company fight was underway, elements of the 90th NVA Regiments attacked Woodring’s and Wickwire’s Marine with blocks of TNT. Marines called in air support, artillery, and naval gunfire. By 21:30, the Marines had repelled the enemy assault and caused the NVA regiment to withdraw. At around 22:00, Woodring radioed Slater to return to the battalion perimeter at first light.
Alpha Company mustered before daylight on 7 July. As the sun began to light the sky, Slater’s Marines discovered 154 dead NVA just beyond the Marine perimeter. About an hour later, after Slater had returned to Woodring’s lines, the NVA unleashed a terrible barrage on Slater’s old position. In front of Woodring and Wickwire’s battalion lay an additional 800 dead communists. Later that morning, however, an NVA artillery shell found its way to 1/9’s command bunker, killing eleven Marines, including First Lieutenant Gatlin J. Howell, who had gone to the aid of Bravo Company on 2 July. Lieutenant Colonel Schening was wounded in the same incident.
Operation Buffalo ended on 14 July. Marines reported enemy losses at 1,290 dead, two captured. Total Marine losses were 159 killed, 345 wounded. The NVA attack at Con Thien was relatively short in duration but particularly vicious and the communists paid a heavy price. Since the enemy dead were so horribly chewed up from air, artillery, and naval gunfire, the Marines were forced into counting the NVA solder’s water canteens for a sense of enemy dead.
- Telfer, G. L. and Lane Rogers. U. S. Marines in Vietnam: Fighting the North Vietnamese, 1967. Washington: Headquarters U. S. Marine Corps, 1984.
- Bowman, J. S. The Vietnam War: Day by Day. New York: Mallard Books, 1989.
- Nolan, K. W. Operation Buffalo: USMC Fight for the DMZ. Dell Publishing, 1992.
 In this context, Robert McNamara was a war criminal.
 Located south of the DMZ, Leatherneck Square was a TAOR extending six miles (east-west) by nine miles (north-south); it’s corners were measured from Con Thien (northwest) to Firebase Gio Linh (northeast), and from Dong Ha to Cam Lo on its southern axis (an area of more than 54 square miles). Between March 1967 to February 1969, 1,500 Marines and Navy Corpsmen were killed in this area, with an additional 9,265 wounded in action.
 Awarded Silver Star Medal for conspicuous gallantry and intrepidity in action between 2 July – 9 July 1967. Colonel Woodring passed away in 2003.
 Awarded Navy Cross for this action.
 After 14 July, estimates of enemy KIA ranged from 525 to 1,200.
 Colonel Wickwire was awarded the Silver Star Medal for conspicuous gallantry for service on 6 July 1967.
 Retired Lieutenant Colonel Wendell Otis “Moose” Beard, a former NFL football player with the Washington Redskins, served in World War II, the Korean War, and the Vietnam Wars. He was the recipient of the Bronze Star Medal and Purple Heart Medal. He passed away in 1980.
 Awarded Navy Cross Medal.
 First Lieutenant Howell was posthumously awarded the Navy Cross for his actions on 2 July 1967.
 Colonel Schening was also wounded at Cape Gloucester, Peleliu, and during the Korean War. This was his fourth Purple Heart Medal. He was awarded the Silver Star Medal for service during the Korean War while serving as XO, Company C, 1st Battalion, 5th Marines. Colonel Schening passed away in 1996.
4 thoughts on “Operation Buffalo”
Unmentioned is the fact that Capt Keneipp was overrun by NVA and killed. He was an F8 pilot sent to do a job that he had never been trained for. He was also my best friend at the time.
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I did not know that, Mr. Carroll. Thank you for adding that important information. I am always touched whenever a commenter adds a personal note, this one particularly. I specifically researched Operation Buffalo based on a comment left some time back by someone wanting to know about it, as he had also lost a friend during the battle. Again, thank you sir.
I had departed DaNang in March 1967 at the end of my first of two tours.. I look back and never had any idea what operation we supported or the big picture. I am embarrassed, but that was the way it was. I think platoon commanders had a better understanding of what was going on than the fixed wing bunch.
We went where we were told, dropped ordnance and went home for more. Helo crew had a better grip on the overall picture.
Flying the Playboy mission on my second tour I had a better idea simply because we were observing the flow of enemy down the trail in Laos.
I understand the heartbreak reawakened in Mr. Carroll, and I get angry at our political masters again.
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Americans never once started a war; American politicians did that. But I have come to believe that the American people never deserved those who served in uniform, who placed themselves in harm’s way for all the noble reasons. After all, it was the American people who selected the dip-shit politicians who sent us along and did so for all the wrong reasons. Semper Fi, Pablo. They may not remember us, but we remember each other. Even now, we keep faith in one another. It simply doesn’t get any better than that. I am proud to call you my brother.
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